Where do we want to be, how do we get there and when do we know we Essay

Where do we want to be, how do we get there and when do we know we have arrived(case studyof stora enso. www.storaenso.com) - Essay Example marketing logic by which the business unit hopes to achieve its marketing objectives.† A marketing strategy significantly involves â€Å"specific strategies for target markets, positioning, the marketing mix and the marketing expenditure levels (Kotler 2001).† Each of the areas of the marketing strategy should be crafted so as to complement each other. This paper will craft a marketing strategy for Stora Enso by understanding the company’s objectives. The first part will introduce Stora Enso by a brief corporate profile. In order to asses the efficient marketing strategies to be utilized, the next section will identify strategic marketing objectives using management tools after which specific strategies will be developed. The paper will then discuss the implementation plan of the strategy. This report will conclude with its specific findings and further recommendations. An appendix showing the company’s thrusts in sustainable operation and marketing is presented. Stora Enso is an international wood products company which is engaged in the provision of customer-focused solutions to industry and trade internationally. Stora Enso is basically a Finnish-Swedish pulp and paper manufacturer which was the product of the merger between Swedish mining and forestry products company Stora and Finish forestry products company Stora. The company’s broad product line ranges from sawn softwood to top-class multicolor printing paper. Stora Enso’s comprehensive selection includes publication papers, graphic products, office papers, packaging boards, specialty papers, pulp, timber, forest and other specialty products. The company currently employs 45, 000 employees and is recognized as the fifth largest pulp and paper manufacturer in terms of revenue (Wikipedia 2006). The starting point of crafting an efficient and appropriate strategy for Stora Enso is the formulation of the marketing strategic objectives that the company wants to achieve. It is after defining the

What is a petition for writ of habeus corpus Essay

What is a petition for writ of habeus corpus - Essay Example The Supreme Court also declared that Georgia’s death penalty was not constitutional. The huge publicity to the case helped eminent lawyers like Amsterdam to fight the case of Furman, who was poor and most importantly, black. Amsterdam was able to show that the judgment was biased and heavily discriminated because the defendant was not only poor but also black. He argued that the jury did not have any guidance regarding the death sentence and the verdict was random mainly based on the discriminatory practices of the individuals. Amsterdam said that jury often just listens to the evidence of guilt and decides if the defendant deserves to die. The same cases often have the same conviction. Most of the sentences of death penalty are of those who are black, poor, mentally ill or uneducated. The wealthy, white or mentally healthy people rarely get death sentence (Steins, 1995). Judge, Douglas had also declared that death penalty had targeted the unpopular segment of society and therefore was unconstitutional under Eighth